book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit şi publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

Author: Kazrajas Zolobar
Country: Bolivia
Language: English (Spanish)
Genre: Politics
Published (Last): 14 March 2013
Pages: 142
PDF File Size: 6.13 Mb
ePub File Size: 2.98 Mb
ISBN: 905-9-37908-812-3
Downloads: 40308
Price: Free* [*Free Regsitration Required]
Uploader: Samudal

Cultural History and Advertising and Branding. Communication and dissemination system using all media channels and applying various techniques of psychology and sociology for modaru purposes, advertising has become one of the main cultural symbols of industrial society.

Luminita Rosca and Romina Surugiu transl. InBernard Cathelat said: Ageing became a real issue in Romania, because there is a huge gap The main challenge of this research is to prove that national identity has been equally developed in commercials broadcast not only for local brands, but for global brands as well, due to consumer needs and insight. That is we are referring to what types of relationships is the viewer invited to get involved in relation to the subject of the images.

Madalina Moraru | University of Bucharest –

Click here to sign up. Log In Sign Up. Buat profil saya Dikutip oleh Lihat semua Semua Sejak Kutipan 43 39 indeks-h 4 4 indeks-i10 1 1. This happened because, their services were addressed to various demographics and efficient communication engages consumers in virtual communities. Is he encouraged to identify with someone in the image or is he adopting the role of a passive spectator? Romanian Advertising During the Transition Period: D the accuracy of the message ; the advertisement text must be extremely concise; the message must reach the public by using minimum resources with maximum efficiency.

  CEI EN 62305 PDF

The advertising creation is, in a first step, in the search of socio-cultural meanings attributed to a product, seeking to be interesting for the targets.

Our main hypothesis is to identify the European impact on Romanian advertising, and we will support it by analyzing different brands international and local belonging to the same product categories. The advertising image represents a message that uses the language of shapes, colors and movements and it exerts an influence on the public at commercial, aesthetic and symbolic level.

The tendency to superimpose an image of the self over the desirable image has had important consequences such as chaotic management of food, just for the sake of attaining the ideal of beauty.

Coca-Cola-tradition; Pepsi – youth; Avon – femininity. The main hypothesis is that elderly people step beyond age borders only under certain circumstances they are very interested in the product or when they are deeply influenced by young people. Our present research compared the ways several important publicifate on the Romanian market have promoted their values before and after by using TV and online channels of communication.

207391067 Mit Si Publicitate de Madalina Moraru

A mobilizing the social thought ; advertising stereotypes frequently develop certain lifestyles by the psychographic qualities of consumers. Social and Cultural Anthropology. Madallna advertisement not only affirms, confirms and highlights the favorite ideologies, but often it suggests that the products are designed to build a better world. Artikel 1—20 Tampilkan lainnya.

The classic example of this technique is the use of perfume commercials, which typically take the form of juxtapositions between two images: European StudiesBrandingand Advertising and Branding.

It expresses the madalima of the public to see in the advertisements projections of the self. The success of advertisement depends on the interpretative chemistry of consumer situations plausible imagined, interacting with structures with familiar and accepted values.


The advertising says to the man frustrated in his desires that he can find something better, more functional, that here is the solution to his problem. The meaning that a person extracts from an advertisement differs from the meaning that another person can extract from the same advertisement. The symbols appearing in commercials reflect the result of a communication effort.

Acta Universitatis Danubius. Communicatio, Vol 9, No 1 (2015)

The results of this study will be representative for the quantitative and qualitative approach. Ten Years of Facebook, And trust is a tool of simplifying the reality Balaban,p.

Accordingly, account planners and copywriters started to organize campaigns on both levels, adjusting the promotional message according to each channel. European Legacy-toward New Paradigms.

Sphere of Social Imaginary. Advertising rhetoric is par excellence a nadalina that is working with symbols-images. Romanian Advertising between Specificity and Globalization.

Remember me on this computer. Theories, models and applications. Reshaping American Identity through Advertising. The purpose is to reveal several profiles of ageing in contact publicitage technology, based on the selected sample of advertisements. Artikel baru oleh penyusun ini. However it should not be too familiar or commonplace in order to determine indifference or even rejection by the consumers.

Among the desirable aspects of activating stereotypes, we can publiitate the following Moraru,pp.